$4.8M in 12 months with a 493% increase in growth compared to the previous 12 months. This is an Ecomm client who is quickly becoming the industry leader in the womens supplement niche specifically. They started with us in September of 2019 and since then we’ve been able to help them go from $800k ARR to $5M ARR and we’ll cross the $10M ARR mark in 2021. The reason we’ve helped this client ramp to such high numbers in a short period of time is because prior to working with us, they had no machine in place that enabled them to predictably spend x and generate (x*2,3,4,5). They were shooting in the dark when it came to advertising which severely limited their growth and harmed profit margins. Once we came onboard, we straightened out their sales funnel and offer, implemented deep platform strategies and cohesively combined them into 1 behemoth scaling operation.
This is an Ecomm client who specialises in the health and wellness niche. Prior to becoming a Digital Seed client, their main median of advertising was influencer marketing which took them from $0 – $50k MRR but then they were capped out. There was only so much scale they could experience with influencer marketing and so that’s where we came in. They’d never ran a single paid ad before and so starting from complete scratch, we were able to ramp them up to $200k + MRR (solely from our paid traffic) in 8 months with a 15+ monthly ROAS. This was a byproduct of having a deep routed understanding of their ideal customer and knowing exactly what they wanted. Equipped with that knowledge, all we needed to do was simply put what they wanted in front of them and they bought. We are now pushing this clients spend beyond the $75k/month mark and are on track to surpass $7M ARR.
Strong USPs are vital for any brand to have in order to routinely generate any type of profitable results at scale. It’s a non-negotiable. This is a tech based Ecomm client who not only has strong USPs but also has a very strong product-market-fit. They received one of our outbound emails (because we could see from a birds eye view that this specific brand was not utilising paid traffic to the heights they should’ve) and they ended up getting on a call with us to discuss how we could help them in more depth. We showed the sheer amount of money they were leaving on the table by not having a solid paid traffic funnel in place and not having the ability to confidently spend $x to generate a sale for $(x*3, 4, 5+). Fast forward a couple months after they became a client and we are now able to spend just under $15, at scale, to acquire a customer that’s worth roughly $75 straight off the bat (excluding LTV of the specific customer). We are now on track to scale the monthly ad budget over $200k whilst maintaining hyper profitable margins.
This is real life proof that ‘fiercely ramping isn’t brain surgery and it can be achieved in 3 months or less’. This was a newly launched info product in June 2020 and within the first 3 months of being live, thanks to correctly executed paid traffic, we were able to ramp this client from $0 to $80k generated whilst maintaining a healthy 4.8 ROAS. This is what happens when you pair a high converting sales process, a product that has product market fit and extremely effective paid advertising. This client is now sat at $100k MRR with $20k – $30k in monthly adspend.
Striking a nerve within the audience we show ads to by crafting striking copy and pairing that with top tier creatives is the number one way to scale to $1M – $5M directly from paid traffic. This enables us to spend (as you can see above) $1.1K and return $7.5K in 1 day from evergreen ads (not a huge sale etc). We helped this client dial in his sales funnel as prior to working with us the conversion rate was below 1.5% and we helped him dial in his offering so his product became an absolute no brainer to his market (the perceived value more than outweighed the cost). This client has an AOV of $460 and an average CPA from ads of $70.
After losing money MoM with current and past agencies, this client came to us in a time of desperation. They couldn’t go much longer without seeing some kind of profit and so, again, once they learned about our offer and track record, they wanted to give it one last shot before they took everything in house. It was very evident to the team at Digital Seed that the reason no one was able to make this brand profitable was because of the way they were conducting the advertising process itself. This client had everything down packed from product market fit (vital) to product operations to sales process conversion rate and offers. The biggest issue was no one could inject qualified customers into their proven sales process for a price that made sense. And so even though their sales process was highly converting, they were losing money because the advertising wasn’t operating at the level it needed to be. We instantly revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with copy that not only struck a nerve in their ideal customer but actually motivated them to buy and not just read about the product or think about buying. We also injected a strong funnel structure so now there is a methodical path that we push each potential customer down which gets them closer and closer to the sale and inevitably they’ll buy. Now we comfortably sit at $200k – $250k MRR with the current monthly spend of $30k – $40k.
Prior to working with Digital Seed, this client was doing what was considered to be very well. They were at $100k/month with healthy profit margins but they knew they could be generating more from their advertising dollars. So when they came onboard, we instantly was able to eek out an extra 1.2% conversion rate from their sales process within the first few days by filling in holes that were evident. On top of that, prior to launching our first iteration of ads, we sat down with the client and crafted an entirely new offer that was far more irresistible for their ideal customer and helped make the purchase a complete no brainer. From that point, within 6 days of running the ads we were able to start ramping spend and scaling the ad account and as a byproduct, we generated $140k in the first two weeks of the second month and we closed out that month on just over $300k. A 200% increase in the first 60 days of working together.
This high end fashion client of ours found a hole in the market and they constructed a product around filling that hole. They had such a strong product-market-fit that when they went to market with paid traffic, they instantly saw profitability at a high level. The major issue they had was they were capped out at $100 -$200/day in adspend. Each time they pushed the spend to $500+ /day, profitability instantly decreased, things started to break and they started to lose money… So it made sense for them to stay at $100 – $200/day, where they were most profitable. After being served with one of our ads, this client came through our funnel and we ended up jumping on a call. Instantly, we could see this brand had mind blowing potential, they just needed a heavy hitter in their corner who could actually generate that potential for them. So they came onboard as a client. Fast forward to today, and we are comfortably spending $1k+ /day whilst maintaining a 5+ ROAS on any given day. We were able to quickly ramp past their usual $100 – $200/day spend in a hyper profitable manner by providing a more solid sales funnel from a paid traffic POV and by crafting ads that had a much longer half life. Coupling this, we seamlessly incorporated their product-market-fit offer which is enabling us to now experience a high MoM growth rate whilst staying offensively profitable and lean.
Digital Seed is a professional digital marketing agency helping business grow and keep customers coming back. We end the ‘I’ve been burnt in the past’ conversation that all founders have. So we’ve removed the risk entirely for our clients. They do not pay us a single cent until we actually deliver profitable results. We are a 100% performance based agency.
Any business that doesn’t have a system where they can confidently spend $1 and get $2, $3, $5, $7, $10 in return, is on a surefire route to NOT hit $1M – $10M. Every client at Digital Seed has a customer acquisition machine that we’ve built where $1 goes in and $4, $5, $10, $15 comes out. Equipped with this level of certainty, adding $1M – $5M to your bottom line is a simple by-product of the machine.
One of the most common issues I see amongst current clients is the inability to keep up with the sever increase in volume of sales. As a consequent event of ramping cold advertising dollars and becoming ubiquitous amongst current customers, volume of sales drastically increases along with profitability, thus flooding your product fulfilment team.
“Dan is a very good communicator and very responsive. He is very committed to providing service that yields a successful outcome on the project. Dan is a great person to work with. Thank you Dan!”
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